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Who we are

We built this because we lived the old way twice.

Bettrlabs is your R&D second brain. Always on, always yours. Founded 2025, incubated at IIT Madras.

Plans for founders, scaling brands, and enterprise teams · 2-minute application

Why we exist.

Founder narrative

"I launched products twice — the first time took 11 months. Three labs, two consultants, silence in between. Bettrlabs is the system I wish I had on day one. Build month is a continuation, not a cold start."

— JP Mohanty, Co-Founder & CEO
The old way vs our way
First recipe4–6 weeks → 3 days
FSSAI clearance6–10 weeks → built in
Finding a lab3 months → shortlist
Idea → manufacturing6–12 months → connected
Old wayOur way

The team.

Founders & team
J

JP Mohanty

Co-Founder & CEO

Two-time founder. I launched products the slow way. Building so the next founder doesn't have to. Ex-Head, Digital Farming at Yara.

B

Dr. Beena Rai

Co-Founder & Chief Scientist

INAE Fellow · 180+ patents · Chevening Scholar at Oxford · ex-Chief Scientist, TCS.

R

Ravinkumar S

Co-Founder & COO

Product strategy across agri-food in LATAM, EU, and India. 22+ years. Ex-TCS.

P

Prathap Raj

Co-Founder & CTO

Enterprise architect. Cloud and Fortune-500 transformation. 20+ years. Ex-TCS.

Where we're based.

Numbers · today
End-to-end
Idea to manufacturing
96%
First-pass FSSAI clearance
500+
Brands on the platform
2025
Founded · IIT Madras incubated

Incubated at IIT Madras. See how it actually works →

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Activate any plan with code BETTRSTART — 30 days free with full Scale access. Regular plan starts from next billing cycle.

Free for 30 days — digital experiments only · physical work scoped & billed in Lab Units · setup in 24–48 hours