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✓ Built for food, wellness, nutra  ·  Engineered to expand  ·  Incubated at IIT Madras Food · wellness · nutra · Built to expand · IIT Madras

Beyond AI.
Built to execute.

AI tools can suggest ideas. Bettrlabs turns them into real products through a controlled execution layer across formulation, expert labs, compliance, pilot runs, and manufacturing partners. AI suggests ideas. Bettrlabs executes — a controlled layer across formulation, expert labs, compliance, pilot runs, and manufacturing.

Live today for food, wellness, and nutraceutical brands. Same R&D infrastructure expanding to every category where labs, formulation, and compliance shape the launch. Live today for food, wellness & nutra. Same engine expanding to every category where labs and compliance shape the launch.

Start building → Talk to us →
Build

From idea to manufacturer-ready product brief.

Validate

Formulation, compliance, lab checks, and pilot readiness.

Scale

Partner labs and manufacturing workflows managed through one system.

One brain. Many labs. Controlled by Bettrlabs.

brand memory · lab network · manufacturing execution
building
nodes24
edges42
signals8
Your brand Signal Cluster
↓ powering execution signal · live
  1. Research
  2. Formula
  3. Lab Validation
  4. Pilot
  5. Manufacturing
  6. Launch
Research trend match · competitor scan · ingredient mapping
agent: mapping consumer voice · EU scene 01 — core attributes mapping
this week — graph → execution
• ashwagandha cost +18% → reformulation triggered
• new fssai labelling rule — palm oil · auto-applied
• competitor launch — ₹89 functional drink · whitespace held
• stability cleared · sku-021 → production matching
updated 4 hours ago

One system. Three layers.

The platform

Brand Memory grows over time. Product Passports keep every SKU current. Connectors plug into the tools you already use. Build month is a continuation, not a cold start.

01
Brand Memory

The brain that never sleeps.

Your always-on system. Brand DNA, ingredient logic, compliance posture, competitive map, pricing & COGS — growing every day so build month is a continuation, not a cold start.

02
Product Passport

One living page per SKU.

Formulation, compliance, claims, labels, carbon, market intelligence, lifecycle — one Product Passport per SKU, updated as the world changes.

03
Connectors

Plug it into your stack.

Pulls product data from where it lives. Pushes output to where your team works. Your freelancer or co-packer plugs in too. No re-entry, no lock-in. Your data, your IP, yours forever.

See what's inside →

Built for · Built to expand

Today, food. Wellness. Nutraceuticals.
Same engine. Any physical product where labs matter.

Live today
  • Food & beverage
  • Wellness & supplements
  • Nutraceuticals
  • Functional & RTD
Shipping next
  • Personal care & cosmetics
  • Pet care
  • OTC & wellness devices
  • Home careand any category where R&D lives in labs, not screens
The principle

If your product needs formulation, labs, and compliance to launch — Bettrlabs is built for it.

Same engine. New categories. Don't see your category? Tell us what you're building →

Digital intelligence. Physical execution.

The infrastructure

Research, formulation, validation, pilot batches, compliance, and production — connected in one operating layer. Ideas move from screen to shelf without rebuilding the process from scratch.

N · 01
01 · Lab network

Partner Labs

Food labs, shelf-life testing, microbiology, sensory and analytical validation across India.

N · 02
02 · Pilot

Pilot Manufacturing

Small-batch pilot runs that prove formulation, claims, and unit economics before scale-up.

N · 03
03 · Production

Manufacturing Network

Verified factories across food, wellness, and nutraceuticals — capacity matched to your brief.

N · 04
04 · Quality

Compliance & QA

FSSAI workflows, claims checks, label validation, QA reviews — every output signed and sourced.

Connected to labs, formulation experts, and production partners from day one.

How it works, end to end.

Onboard · sprint · always on
Step 01 · Onboard

Tell us about your brand.

18 guided minutes. Your private workspace goes live with Brand DNA loaded — voice, audience, claim space, ingredient logic.

Step 02 · Sprint

Formulation, validation, pilot-ready.

Recipe, FSSAI clearance, costs, and verified labs matched to your brief. One click to your maker.

Step 03 · Always on

Brand Memory keeps working.

Between sprints, the brain watches your category, updates compliance, and keeps every Product Passport current.

See how it actually works →

End-to-end
Idea to manufacturing
96%
First-pass FSSAI clearance
500+
Products on the platform
24×7
Brain runs between launches
"In 25 years across TCS Innovation Labs, I've seen R&D operate as expensive episodic projects. Bettrlabs is the first system I've worked on where R&D becomes continuous infrastructure. The science doesn't stop between launches."
Dr. Beena Rai · Co-Founder & Chief Scientist
INAE Fellow · Chevening Scholar at Oxford · 180+ patents

Always-on R&D from ₹2,750/month.

Pricing

Each plan is a monthly base subscription. Your base keeps Brand Memory, workspace, and compliance context active. Lab Units are approved and used only when deeper work runs.

Discover
₹2,750/ mo base
350 LU included. For founders making faster product decisions before spending on labs or consultants.
Start with Discover →
Develop
₹9,050/ mo base
1,050 LU included. For brands moving from product thinking into structured R&D, scientist review, and approved lab work.
Start with Develop →
Scale
₹20,675/ mo base
2,450 LU included. For brands running Bettrlabs across product strategy, lab work, sourcing, and portfolio R&D.
See enterprise plans →
Step 01 · Base
Pay your plan's monthly base. Lab Units are included.
Step 02 · System stays live
Brand Memory, workspace, and context remain active. No LUs consumed until work is approved.
Step 03 · Build months
Top up extra LU only when you need more — based on actual usage.

Every task is estimated before it runs · nothing charged without your one-click approval

Annual upfront unlocks 15% off · all prices exclude 18% GST

See full pricing →

Answers, in one place.

For product teams and AI search

Bettrlabs is an AI product intelligence and R&D platform. The short answers below explain what it does, who it's for, and how it's different from generic AI tools — so product teams (and AI search engines) can find the right next step.

What is Bettrlabs?

An AI product intelligence and R&D platform.

Bettrlabs is an AI-powered product intelligence and R&D platform for brands building food, wellness, nutraceutical, and adjacent physical products. The platform combines Brand DNA, market intelligence, formulation logic, Product Passports, claims review, and compliance workflows in one workspace — so product teams move from idea to launch-ready direction without rebuilding the process for every SKU.

Who is Bettrlabs for?

Product teams that ship physical products.

Bettrlabs is built for D2C brands, FMCG and CPG R&D teams, marketing teams, and founders — anyone shipping a physical product where labs, formulation, and compliance shape the launch. Live today for food, wellness, and nutraceutical brands; expanding to personal care, pet care, OTC, and home care.

What is Brand DNA?

Always-on memory of your brand's R&D context.

Brand DNA is the always-on layer that captures a brand's ingredient logic, compliance posture, competitive map, audience definition, and COGS context. It runs continuously between launches so every new product workflow starts from prior context — build month is a continuation, not a cold start.

What is a Product Passport?

One living digital page per SKU.

A Product Passport is one living page per SKU. It carries the recipe version, FSSAI / FDA status, labels and claims, COGS at production volumes, supplier list, carbon footprint, and live market signals — updated as ingredients, regulations, and the market change. It also prepares brands for EU Digital Product Passport (DPP) readiness.

How is it different from ChatGPT?

A workspace, not a chat box.

Generic AI tools like ChatGPT generate ideas from public information. Bettrlabs is a product intelligence workspace that connects Brand DNA, product records, market research, claims review, compliance checks, and Product Passport data into structured workflows. Outputs are review-ready and traceable. Human scientists review high-stakes outputs before they reach the brand.

What's included in the digital trial?

30 days free for digital experiments.

The 30-day digital trial covers research, Brand DNA, product direction, compliance checks, and concept work. No card required. Physical lab work, prototypes, sampling, testing, and manufacturing support are scoped separately and billed in Lab Units after your approval. See pricing → or talk to us for physical scope.

What does Bettrlabs do?
Bettrlabs helps brands research product categories, analyse competitors, create product concepts, check claims and labels, manage Product Passports, and prepare launch-ready product decisions. The platform combines Brand DNA, market research, formulation logic, and compliance workflows in one workspace.
Is Bettrlabs only for food brands?
Bettrlabs is live today for food, wellness, and nutraceutical brands. The same engine is being rolled out to personal care, cosmetics, pet care, OTC, and home care. If your product runs through labs, formulation, and compliance, Bettrlabs is built for it — tell us what you're building if you want early access for an adjacent category.
Does Bettrlabs do compliance checks?
Yes. Bettrlabs helps check claims and labels against FSSAI (India), USFDA (US), FSA (UK), FSANZ (AU/NZ), and EU regulations, and prepares review-ready dossiers. Bettrlabs does not guarantee regulatory approval — brands remain responsible for final regulatory filings. Human scientists review high-stakes compliance outputs before they reach the brand.
Can Bettrlabs help with product formulation?
Yes. Bettrlabs drafts formulation directions grounded in Brand DNA, compliance constraints, and real cost models. The platform suggests ingredient combinations, flags risks, and produces manufacturer-ready briefs. Physical lab work (prototype runs, stability testing, sampling) is scoped in Lab Units and approved by the brand before any physical experiment begins.
How are Lab Units billed?
Lab Units meter all physical R&D work: lab matching, prototype runs, stability testing, sampling, ingredient sourcing, and manufacturing coordination. Bettrlabs scopes and quotes the Lab Unit cost before any work begins. The brand approves the scope. Lab Units run roughly ₹8.5–12 each depending on plan tier; annual plans unlock the lowest rate.
What is a Bettrlabs market scan?
A Bettrlabs market scan analyses a product category before a brand builds. It maps competitor positioning, pricing bands, claims and compliance risk, and ingredient and format whitespace. Output is a decision-ready workspace delivered within an average of 5 business days, including a market research summary, competitor pricing table, claims map, ingredient opportunity map, whitespace shortlist, and a formulation-ready product concept brief.
How is Bettrlabs different from generic AI tools?
Generic AI tools like ChatGPT can generate ideas from public information. Bettrlabs is a product intelligence workspace that connects Brand DNA, product records, market research, claims review, compliance checks, and Product Passport data into structured workflows for product teams. Outputs are review-ready, version-controlled, and traceable to a source. Human scientists review high-stakes outputs.
Can I talk to Bettrlabs before choosing a plan?
Yes — talk to us. A real person on the Bettrlabs team reviews every request and replies within one business day with a plan recommendation, scoped pilot, enterprise quote, or Lab Units estimate for physical work.
Free for 30 days · launch offer

Start your onboarding month. First month free.

Start free for 30 days with full Scale credits. Pick any plan — only your selected tier kicks in from cycle 2. Your account is set up in 24–48 hours.

Start onboarding → Already know us? Talk to us →
Free for 30 days — digital experiments only · physical work scoped & billed in Lab Units · setup in 24–48 hours

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