How we measure it.
Every public number on this site has a definition. This page explains how we measure each one, what the sample includes, and what it does not.
Flagship metrics
Each metric below shows the number, its definition, how we measure it, and what it explicitly excludes.
- Definition
- Products approved by FSSAI without requiring a reformulation or additional documentation cycle after the first submission.
- Methodology
- We track the submission outcome for every product that completes the Bettrlabs formulation sprint and reaches FSSAI submission stage.
- Sample
- 500+ products submitted to FSSAI between January 2025 and March 2026.
- Excludes
- Products that did not reach submission stage; products where FSSAI itself requested clarification unrelated to formulation.
- Definition
- The average number of formulation revisions per product after initial recipe generation, before reaching a final approved spec sheet.
- Methodology
- Counted from the Bettrlabs Build module — each distinct saved revision of a formulation that differs from the prior version.
- Sample
- 500+ products across the Build module since launch.
- Excludes
- Minor ingredient quantity tweaks within tolerance. A "cycle" = a substantive change to ingredient list or process method.
- Industry context
- CRO-led R&D typically requires multiple reformulation rounds per project — a figure obtainable from internal CRO audit data or trade association benchmarks.
- Definition
- Unique companies that have completed onboarding and built or shipped at least one product using the Bettrlabs platform since 2025.
- Note
- This count is distinct from raw signups. It reflects brands that have progressed beyond account creation to active product work.
- Definition
- Total product concepts generated through the Bettrlabs Research and Build modules, including early-stage idea checks, partial builds, and full sprint outputs.
- Relationship to "500+ brands"
- Brands build an average of 2 concepts each over their lifetime on the platform. A concept is broader than a shipped product — it includes exploratory builds that did not proceed to production.
- Definition
- Customer-reported comparison of their Bettrlabs spend versus their estimated cost under a traditional CRO engagement for equivalent scope.
- Methodology
- Collected through post-sprint surveys and onboarding intake forms where customers declare their previous CRO spend.
- Note
- This is customer-reported, not independently audited. Actual savings depend on project scope and prior spend. We present this as what customers report, not a guaranteed outcome.
- Definition
- Manufacturing facilities that have signed an MOU with Bettrlabs and confirmed capacity availability.
- Note
- Full booking through the Marketplace is in private beta (2026). Facilitated lab matches are available through the team today. Not all 150+ are available for direct booking at this time.
Live vs roadmap
What is available today, what is in beta, and what is on the roadmap. Updated as features ship.
| Feature | Status | Available to | Notes |
|---|---|---|---|
| Research module | Live | All tiers | |
| Build (Formulation) module | Live | All tiers | |
| Products / Product Passport | Live | All tiers | |
| Marketplace (lab booking) | Beta | Team, Enterprise (waitlist) | Full direct booking in private beta 2026; facilitated matches available through the team today. |
| FSSAI compliance checks | Live | All tiers | |
| USFDA compliance checks | Live | Solo+ | |
| FSA / FSANZ / GCC / ASEAN compliance | Partial | Team, Enterprise | Coverage varies by region. Contact team for current per-market availability. |
| Scientist review on every output | Live | Solo, Team, Enterprise | Included on paid plans above Free and Build Pack. |
| AI-generated output (no scientist review) | Live | Free, Build Pack | Optional scientist review available as an add-on on these tiers. |
| MCP + JSON export | Live | All tiers | |
| SAP / Oracle / Dynamics integration | Roadmap | Enterprise | Target 2026. Contact enterprise team to be notified. |
Your data and IP
Three things we want to be explicit about.
Your data is yours. Bettrlabs does not train models on customer formulations, brand data, or product intelligence. Your data is not used to benefit other customers.
Your IP is yours. Every formulation, spec sheet, and compliance document produced on Bettrlabs is owned by the brand. Bettrlabs retains no IP rights over your outputs.
You can leave any time. Full export of all your brand library, formulations, and product history in JSON format is available at any time from any tier. No lock-in — your records leave with you.
Questions about methodology
If you have a question about any methodology on this page, or if you are conducting due diligence and need a more detailed breakdown, contact us directly.
Email: hello@bettrlabs.com