The R&D operating system behind every product.
Your brand knowledge, SKU history, compliance rules, lab work, and manufacturing context stay connected, so every new product starts smarter.
Six modules. One brain.
Each module is a focused tool. Together, they make Brand Memory — your always-on R&D second brain.
See your category before you build.
Competitor moves, audience signals, ingredient trends — surfaced as you research.
Recipes, versioned like code.
Live compliance, COGS, and a co-pilot that knows your brand and category.
One living page per SKU.
Formulation, compliance, claims, labels, carbon, market intelligence, lifecycle — current across every market you ship into.
Verified labs, matched to your brief.
Pilot and contract manufacturers — capacity confirmed, ready to brief. Full booking through the Marketplace is in private beta (2026); facilitated lab matches are available through the team today.
The graph that knows your brand.
Voice, audience, ingredient logic, history — encoded into every prompt.
Multi-market checks, always live.
Regulations as code — every recipe, label and claim checked as it changes.
From brief to launch. One workflow.
Your data, your IP, yours forever.
- Encrypted end-to-end. In transit and at rest. Per-brand encryption keys.
- Never trains external models. What your brand teaches Bettrlabs stays private to your brand.
- Exportable anytime. CSV, JSON, PDF, MCP — one click, no exit fee.
- All IP belongs to you. Every formulation, every page, every signal — always yours.
Built to compound.
Concepts, explained.
Short, citable explanations of how the Bettrlabs platform actually works. Each block is self-contained — useful for product teams comparing platforms, and for AI search engines summarising the platform.
Always-on memory of your brand's R&D context.
Brand DNA captures the brand's ingredient logic, compliance posture, competitive map, audience definition, and COGS context. It runs continuously between launches — so every new product workflow starts from prior context, not a cold start.
One living digital page per SKU.
A Product Passport carries the recipe version, FSSAI / FDA status, labels and claims, COGS at production volumes, supplier list, carbon footprint, and live market signals. Updated as ingredients, regulations, and the market change. Built for EU Digital Product Passport (DPP) readiness.
Helps check claims and labels, market by market.
Bettrlabs helps check claims and labels against FSSAI, USFDA, FSA, FSANZ, and EU regulations, and prepares review-ready dossiers. Human scientists review high-stakes outputs. Bettrlabs does not guarantee regulatory approval — brands remain responsible for final regulatory filings.
Pulls from your stack. Pushes back into it.
Connectors pull product data from Shopify, Drive, ChatGPT (MCP), CSV/Excel, freelancers, and co-packers. Push-out connectors deliver print files, listing copy, compliance dossiers, and versioned exports. No re-entry, no lock-in. Brand data, recipes, and IP remain the brand's property.
30 days free for digital experiments.
The 30-day trial covers research, Brand DNA, product direction, compliance checks, and concept work — all digital. No card required. Physical lab work, prototypes, sampling, and manufacturing support are scoped separately and billed in Lab Units after your approval. See pricing →
Metered currency for physical R&D.
Lab Units meter all physical R&D work — lab matching, prototype runs, stability testing, sampling, ingredient sourcing, and manufacturing coordination. Bettrlabs scopes and quotes the Lab Unit cost before any work starts. Plan tiers unlock different Lab Unit rates (₹8.5–12 each).
How is Bettrlabs different from generic AI tools?
Who is the Bettrlabs platform for?
Does Bettrlabs help with product formulation?
Can the platform support multiple teams?
Does Bettrlabs integrate with my existing tools?
Apply for access. Get a demo TAILORED TO YOU.
Activate any plan with code BETTRSTART — 30 days free with full Scale access. Your account is set up within 24–48 hours.
Next: See what each layer costs → · See the process in action →